Marketing to Millennials

Evolve your marketing strategy to meet the needs of a new generation.

Rating
4
Level
Basic
Type
Strategy & Planning
Duration
19 min
Topic
Integrated & Digital Marketing
 

Do you want to reach the most influential American generation? Then it’s time to get into the heads of Millennials. With 80 million in their ranks, Millennials (a.k.a. Generation Y) are unlike other generations. They’ve grown up in a digital world, constantly connected to friends and family. They prize transparency and authenticity, but when it comes to brand loyalty, don’t count on it. We will discuss the best ways to understand, communicate with and capture the fastest growing customer segment in the market—Millennials.

You Will Learn

  • How to engaging with the Millennial mindset
  • Six rules of "useful is the new cool"
  • How to influence and engage Millennials
  • How the participation economy and brand value definitions have changed
  • The importance of a technology roadmap.
Instructor: Jeff Fromm

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