Measuring the Value of Your Content

How to develop a content marketing measurement plan using metrics and analytics.

Rating
4.5
Level
Intermediate
Type
Essentials
Duration
45 min
Topic
Content Marketing
 

The digital and social revolution over the past several years has familiarized marketers with the phrase “content is king.” The growth of online channels has placed an enormous amount of pressure on marketers to develop content on a scale that was previously unnecessary. Not only must content be created in large volumes, but it must also be compelling. This class will teach you how to effectively measure content marketing performance. You will see how brands like Intel, Marketo, Red Bull and others have not only implemented content marketing measurement plans, but have applied those concepts to optimize future content development.

You Will Learn

  • Which tools are best for measuring content marketing
  • How to measure content performance
  • How to apply these concepts to future content development.
Instructor: Jon Wuebben

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