Online Press Release Best Practices

Rating
4.5
Level
Basic
Type
Essentials
Duration
31 min
Topic
Content Marketing
 

Learn how to better optimize, publicize and socialize you press release.

You Will Learn

  • The different topic areas that you can cover in an online press release
  • How to create specific content for your target audience
  • That keyword research is required, that your chosen topic will dictate the keyword, and how keyword tools work
  • The format for writing a press release and the best ways to make newsworthy and engaging content
  • How multimedia such as images and videos can be used within a press release to optimize your online PR plan
  • The tools available that can be used to analyze and measure the distribution of your press release
  • How social media can be used to optimize SEO and how to build a special media content strategy to distribute content.
Instructor: Lisa Buyer

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