Opportunities in Content Marketing

Develop a content marketing strategy that works.

Rating
4
Level
Basic
Type
Strategy & Planning
Duration
39 min
Topic
Content Marketing
 

This class provides a thorough overview of the annual Content Marketing Institute's annual content marketing benchmarking study, including trends and best practices for this year and beyond.

Aside from the content marketing landscape, this class also covers what marketers need to keep in mind over the next few months and what marketers need to be aware of now to be successful in the future. You'll leave equipped to take a truly integrated approach to your content marketing strategy.

You Will Learn

  • The latest research on content marketing, including spending trends, usage and the biggest challenges for content marketing
  • The biggest struggles for marketers when it comes to content marketing
  • Multiple case studies on who's doing content marketing well and ideas you can steal to drive business in your organization through content
Instructor: Joe Pulizzi

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant