Once you have defined your personal brand, you must create the message that communicates who you are, in other words, produce content. This second class in this three focuses on the topic of creating the content that is consistent with your previously defined brand, known as content production.
Topics we will cover include keyword research, finding your audiences, listening to your audiences, developing a content production process around strategic topics, using modern IT tools to more easily production modern marketing content, and the use of applicable social media tools for content production as well as distribution.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.