Realtime Marketing for Socially Shareable Content

Create high-impact content at a higher velocity.

Rating
5
Level
Intermediate
Type
How To
Duration
37 min
Topic
Content Marketing
 

Remember when you had weeks—or even months—to plan, produce and perfect your videos, articles and brochures? If you ever had that luxury, those days are gone. Anyone with a smartphone and a bit of creativity can shoot decent video and share it with the world in a matter of minutes. Free apps like Instagram make it easy to add artistic touches without expensive software and no special expertise. And platforms like Google+ Hangouts On Air make it possible to bring out your inner Charlie Rose and broadcast live conversations. As a result, there's more noise and higher expectations, but also more opportunity—if you can break free of bureaucratic barriers and outmoded processes.

See how top brands, bloggers and media outlets are producing high-impact content at higher velocity, and get expert tips for feeding your own content beast.

You Will Learn

  • Where to find inspiration for a steady stream of creative content
  • How to maintain a regular content production schedule, even when writing/shooting video/graphic design is not part of your core business
  • How to balance the need for speed with quality considerations, brand requirements and legal reviews
  • Examples of leading organizations that are successfully feeding the content beast.
Instructor: Carmen Hill

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.
 

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant