Storytelling in the Digital Age

Learn how to tell a story that will start conversations and build relationships with customers.

Rating
5
Level
Basic
Type
Essentials
Duration
43 min
Topic
Content Marketing
 

In this age of non-stop, multi-media, multi-platform communications, cutting through the clutter to get your message seen and remembered is a vital step toward engaging your audience. Telling a story that encourages a conversation with your customers will not only encourage a long-term relationship with your audience, but will also help you get the most bang for your content buck. In this class, you will explore approaches for navigating outreach campaigns in today’s marketplace, as well as approaches for creating and sharing engaging content.

You Will Learn

  • Questions you should be asking before you create an ongoing online video content strategy
  • Best practices for developing compelling, audience-engaging content
  • How to develop cost-effective video content for multiple distribution channels
  • How to create a phased strategy for developing content, measuring success and achieving acceptance.

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant