In this age of non-stop, multi-media, multi-platform communications, cutting through the clutter to get your message seen and remembered is a vital step toward engaging your audience. Telling a story that encourages a conversation with your customers will not only encourage a long-term relationship with your audience, but will also help you get the most bang for your content buck. In this class, you will explore approaches for navigating outreach campaigns in today’s marketplace, as well as approaches for creating and sharing engaging content.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.