How do you deliver a compelling editorial product that will drive business? Get a clear picture of what content marketing can really mean to your organization in this class.
There is a huge shift taking place in marketing: search engine optimization, lead generation and social media is a perfect storm that is making the need for great content more pronounced than ever. This class explores how organizations are tackling content marketing today and discusses the latest and upcoming trends.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.