The Marketing Power of Brand Advocates

How to identify your brand advocates to accelerate your business.

Rating
4.5
Level
Basic
Type
Essentials
Duration
44 min
Topic
Social Media Marketing
 

Social media marketing classes can show brand marketers how to effectively utilize brand advocates as part of their overall marketing strategy. Brand advocates are vital to your business because they not only buy your products, but they also sell your products to others by going out of their way to promote and support your brand. These brand advocates might tweet about your product, like your company or posts on Facebook, or post positive product reviews on YouTube, offering an unbiased endorsement that customers trust. Social media marketers know that understanding how to engage brand advocates and listen to them provides valuable insight into the overall customer base. . This class, The Marketing Power of Brand Advocates, taught by Rob Fuggetta, helps brand marketers understand the influence that brand advocates have on digital marketing strategy.

You Will Learn

  • What a brand advocate is and how they differ from fans, followers and loyal customers
  • The characteristics of a brand advocates and what makes them tick
  • How to identify brand advocates
  • Ways that advocates will recommend products and services
  • How to reward brand advocates.
Instructor: Rob Fuggetta

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant