The New (Real-Time) Rules for Content Marketing

Create better, more relevant content.

Rating
3.5
Level
Intermediate
Type
How To
Duration
28 min
Topic
Content Marketing
 

Content marketing—the ability to curate or create and distribute information around a particular subject—has proven to be an effective way to attract an audience. It is particularly efficient in business-to-business marketing initiatives because speaking about your company’s products and services invites prospects to engage with your brand and value proposition.

However, content marketing doesn’t engage 100% of a target audience, and for most business-to-consumer tactics, it only works in qualified cases. This leaves marketing professionals to rely on intuition as much as data when it comes to developing a content marketing strategy.

Discovering the affinities of your target audience allows you to unlock their “interest graph” and develop marketing programs that incorporate the topics that matter most.

You Will Learn

- How to identify the interests and affinities of your target audience
- Why data-driven content marketing tactics perform better
- How to use social data to evaluate the effective of your content marketing programs
- How leading brands are using social data to understand brands, products and topics that resonate with audiences
  • How to identify the interests and affinities of your target audience
  • Why data-driven content marketing tactics perform better
  • How to use social data to evaluate the effective of your content marketing programs
  • How leading brands are using social data to understand brands, products and topics that resonate with audiences
Instructor: Jason Kapler

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Small Business Marketing Consultant