This social media marketing class instructed by Nate Riggs shows how to develop and implement effective Twitter marketing strategies that drive brand awareness. Experienced social media marketers understand the significance of incorporating Twitter messaging in their business’ corporate culture. Marketers will also learn how to leverage Twitter to facilitate brand discussions, ultimately increasing brand awareness. Most important, The Secret to Business Success on Twitter: Creating a Micro-blogging Culture, teaches how Twitter’s shift to a mainstream medium is going require significant changes in the cultural habits of businesses. Such changes will allow businesses to capitalize on all of the opportunities for brand success that Twitter can create.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.