Youtility: Why Smart Marketing Is About Help, Not Hype

Make your marketing so useful that people would pay for it.

Rating
5
Level
Intermediate
Type
Essentials
Duration
18 min
Topic
Content Marketing
 

If you’re wondering how to make your products seem more exciting online, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?”

Best-selling author Jay Baer outlines a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Filled with real-world examples, this hilarious and powerful class will fundamentally change the way you think about your business.

Is your marketing so useful that people would pay for it? That’s what it takes to become a Youtility….and you can get there.

You Will Learn

  • Why helping beats selling
  • Why marketing is more difficult than ever, and how to break through the clutter
  • Why you need to give yourself permission to market sideways
  • The 3 types of truly useful content you can give your customers and prospects.
Instructor: Jay Baer

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Small Business Marketing Consultant