Digital Advertising & Affiliates

Grow your audience and drive sales with our extensive collection of classes on high-performance online advertising.

OMI digital advertising and display and affiliate marketing classes are perfect for those looking to get a grasp on how to drive great ROI through programmatic marketing, retargeting, performance marketing and more. Learn how the big ad exchanges, ad management tools, affiliate networks and Google Display Network (GDN) are driving return for businesses. Also, learn how media buying has changed forever through social advertising on Facebook, Twitter and LinkedIn.

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All Digital Advertising & Affiliates Classes

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  • Social Media Marketing, Digital Advertising & Affiliates, Integrated & Digital Marketing
    Targeting Millennials on Social & Mobile
    This social media marketing class, Targeting Millennials on Social, shows marketers how to implement effective social media campaigns targeted to millennials. Millennials should be considered by social media marketers as a significant portion of their future customer base, as they now account for 50% of the world’s population. Social media marketing to millennials presents many challenges, and this class...
    32 min  •  Intermediate  •  Strategy & Planning
    5
  • Digital Advertising & Affiliates
    How To Leverage Email & The Social Inbox
    Online advertising spend is expected to reach $62 billion by 2016, according to a recent eMarketer study. Yet, if you asked GM’s former CMO, Joel Ewanick, the true effectiveness of digital advertising options like Facebook are highly questionable. Just last year, Ewanik pulled GM’s $10,000,000 advertising spend on Facebook, saying the ads it ran on the world’s No. 1 social...
    23 min  •  Intermediate  •  Optimization
    5
  • Social Media Marketing, Digital Advertising & Affiliates
    Using Google+ for Search Rankings & Brand Reach
    Technology is giving every brand the ability to be more human and engage with their customers in personal, meaningful ways. In this class, learn how Google+ helps you express your brand, create deeper connections with your audience and get discovered across Google and the web. Real world examples from brands will show you how Google+ help brands meet their marketing...
    17 min  •  Intermediate  •  Essentials
    5
  • Digital Advertising & Affiliates
    Optimizing Google Display Campaigns
    Whether you're new to display advertising or a seasoned vet who could use from fresh pointers, this class will get you up to speed on the best tips, tricks, and tools to optimize your Google Display Network campaigns.
    40 min  •  Basic  •  How To
    5
  • Digital Advertising & Affiliates
    How to Get Started with Google Re-marketing
    Learn how to keep conversations going with people who've already expressed interest in your products, and give them more reasons to "buy now." In this class, you'll learn how to expand your campaigns using remarketing to reach customers--after they've left your website--with messaging on the other sites they visit.
    28 min  •  Basic  •  How To
    5
  • Digital Advertising & Affiliates, BtoB Digital
    How to Build B2B Campaigns on Google Display
    The Google Display Network (GDN) is often associated with eCommerce campaigns. However, the GDN is an amazing tool for B2B lead generation.

    By utilizing the Google Display Network, advertisers can target their ads to web content that is relevant to their B2B audience. Everyday business-focused individuals read a ton of content related to their jobs, their career development, industry associations, and...
    42 min  •  Intermediate  •  How To
    5
  • Digital Advertising & Affiliates
    Affiliate Marketing 101
    Strong connections are the secret to successful marketing. As a marketer or business owner, you should not only be focusing on customers, but also on what you can gain from potential partners. This is the heart of affiliate marketing.

    The rules of affiliate marketing differ greatly from traditional promotions. The process of creating connections, forecasting revenue potential, and finding the right...
    47 min  •  Basic  •  Strategy & Planning
    5
  • Digital Advertising & Affiliates
    Introduction to Retargeting (Remarketing) on Google
    Search and display are better together! This class will provide an overview of remarketing across search and display with Google thanks to Remarketing Lists for Search Ads and Dynamic Remarketing. Join us for an overview of these latest features including how to get started on activating remarketing campaigns in AdWords.
    47 min  •  Intermediate  •  Essentials
    5
  • Digital Advertising & Affiliates
    The Future with Affinity Segments on the Google Display Network
    Online brand marketing is moving at a lightning pace, gaining insights from more and more audience data by the day. Whether it's through searching, recommending, reviewing, or sharing, the data is out there -- making it easier than ever to find and connect with your ideal audience. The marketer's challenge is to make sense of these data signals, which paint...
    46 min  •  Intermediate  •  Strategy & Planning
    5
  • Email Marketing, Web Analytics & Testing, Digital Advertising & Affiliates
    How to Write Conversion Copy
    How do grapes sell shirts? Of all the tests we’ve done at Conversion Sciences the thing that consistently makes the biggest difference is the copy. Yet we struggle with the headlines, ads and messages that work on our websites, ads and emails. For you, this struggle is about to come to an end. In this Crash Course, Writing Killer Conversion...
    57 min  •  Intermediate  •  How To
    4.5
  • Digital Advertising & Affiliates, BtoB Digital
    How to Build Content Personas to Improve Engagement
    While marketers know that they need to understand their buyers and most have heard about buyer personas, many are confused about how to approach this initiative. The guidance about what’s included in actionable buyer personas and where to begin or how to build them is often misleading or simply missing.

    In just 40 minutes, discover a practical way to get to...
    43 min  •  Intermediate  •  How To
    4.5
  • Social Media Marketing, Mobile Marketing, Email Marketing, Web Analytics & Testing, Search Engine Marketing, Content Marketing, Digital Advertising & Affiliates, New Releases, Integrated & Digital Marketing
    Building a Digital Marketing Framework
    This presentation is an in-depth review of The 7 Pillars of Digital Marketing™ -- a comprehensive framework (or map) for the learning, strategy, budgeting, execution and analysis of the entire ecosystem of digital and integrated marketing. This practical system is based on a methodology that drives actionable insights on tactics and techniques that marketers can easily apply and measure. The...
    28 min  •  Intermediate  •  Best Practices
    4.5
  • Social Media Marketing, Digital Advertising & Affiliates
    Social Promotions Foundations
    This social promotions marketing class, A Social Promotions Primer, taught by experienced instructor Ben Pickering, offers an overview of different types of promotions and how to begin planning your promotions. In social media promotions marketing, maximizing exposure is just one of several crucial elements in running a successful contest or promotion. Social promotions experts understand that high visibility...
    20 min  •  Intermediate  •  Essentials
    4.5
  • Digital Advertising & Affiliates
    Why You Need a Performance Marketing Program
    Performance marketing is a growing and robust marketing channel that is often misunderstood and rarely used to its full potential. This class will give you the knowledge you will need to create a new performance marketing program or get the most out of an existing one. You will be guided through the process of starting a performance marketing program, how...
    18 min  •  Basic  •  Essentials
    4.5
  • Digital Advertising & Affiliates
    Effective Affiliate Recruitment Strategies
    This class will cover what affiliate marketing is, why affiliate recruitment is so important and 14 recruitment strategies that work!
    36 min  •  Intermediate  •  Optimization
    4.5
  • Social Media Marketing, Digital Advertising & Affiliates, BtoB Digital
    How to Set Up Social & Display Retargeting
    Social media retargeting classes show marketers how social media networks such as Facebook or LinkedIn offer high quality demographic data that can be used help improve marketing initiatives across many social platforms. By integrating high quality social demographic data into their retargeting strategy, social media marketers can choose to send very specific messages to prospective customers, using tailored content to...
    43 min  •  Advanced  •  Essentials
    4.5
  • Search Engine Marketing, Digital Advertising & Affiliates
    How to Choose a Search Marketing Vendor
    To avoid becoming attached to the wrong search agency, there are three types of questions that will get you beyond the marketing fluff and identify an agency’s real core competencies. You need to consider what to ask yourself, what to ask your agency, and what any agency should be asking you. Understanding these key questions will help you find the...
    41 min  •  Basic  •  Strategy & Planning
    4.5
  • Digital Advertising & Affiliates, BtoB Digital
    How to Engage the B2B Buyer Strategically
    Today’s B2B marketing landscape has changed. "Buyer 2.0 is" more sophisticated than ever and has the ability to get more information on their own to better arm themselves with product and vendor information before they need to engage with sellers directly. Therefore, today’s marketer must act strategically and speak to the buyer in a way that addresses their pain points,...
    32 min  •  Intermediate  •  How To
    4.5
  • Social Media Marketing, Digital Advertising & Affiliates, New Releases
    Introduction to Social TV
    Even brands that don’t technically advertise on TV can begin marketing to viewers of TV content in this emerging milieu. Marketers who are poised to exploit these emerging technologies and platforms will change advertising as we know it. The convergence of social media, television and online video is opening up new marketing opportunities. In this class, you will learn how...
    55 min  •  Basic  •  Essentials
    4.5
  • Search Engine Marketing, Digital Advertising & Affiliates
    Paid Search for Ecommerce
    Are you taking advantage of all the opportunities available in paid search for ecommerce sites? There are a variety of advertising options ecommerce sites should be leveraging, including Google Shopping, Bing Shopping, Google AdWords, and retargeting. Learn the basics to determine which option might be best for you to target the right customers and increase your visibility online.
    59 min  •  Basic  •  How To
    4.5
  • Web Analytics & Testing, Digital Advertising & Affiliates
    Testing, Behavioral Analytics & Metrics Best Practices
    How do you measure attribution? First click? Last click? Here’s a way to assign value to various actions so that each click earns its own portion of the credit.
    45 min  •  Basic  •  Strategy & Planning
    4
  • Web Analytics & Testing, Digital Advertising & Affiliates
    Introductory Overview of Digital Marketing Channels
    According to research done by Nielsen, Internet advertising is outpacing traditional channels. By 2015, one out of every four marketing ad dollars will be spent online. More companies are increasing investment in digital and online advertising, given that the Internet has proven to be more cost effective than traditional channels. In this class, you will learn about your online advertising...
    37 min  •  Advanced  •  Strategy & Planning
    4
  • Digital Advertising & Affiliates
    Introduction to Digital Media Planning
    This class is an introduction to the fundamentals of digital media strategy and tactical planning. It will cover basic essential elements in creating a success digital media campaign.
    24 min  •  Basic  •  Essentials
    4
  • Digital Advertising & Affiliates, Integrated & Digital Marketing
    Fundamentals of Reality Advertising
    There's a lot of talk about paid, owned, and earned media, and just as much about content marketing. What if you could leverage your earned media, specifically user-generated content, to create more engaging, effective paid media? Meet "reality advertising" – an innovative solution that fuses earned content and paid media, creating highly targeted ads that stand out in the cluttered...
    18 min  •  Intermediate  •  Strategy & Planning
    4
  • Search Engine Marketing, Digital Advertising & Affiliates, BtoB Digital
    How to Improve Efficiencies & ROI on Paid Search
    Very few PPC managers have enough time/bandwidth to take advantage of the growing number of features in Google AdWords and BingAds. Watch now to discover how the most successful PPC marketers prioritize the efforts. See which tactics and features are mission-critical, and which ones you can bump to the bottom of your to-do list.
    19 min  •  Intermediate  •  How To
    4
  • Search Engine Marketing, Digital Advertising & Affiliates
    Step by Step Plan for Improving Google AdWords Results
    Get proven techniques and advice for improving your Google AdWords and digital advertising results. This class focuses on advanced pay-per-click (PPC) strategies and tactics, particularly Google AdWords, although social platforms, display and remarketing are also discussed.
    32 min  •  Advanced  •  Optimization
    4
  • Digital Advertising & Affiliates, Integrated & Digital Marketing
    Building Stakeholder Consensus & Awareness to Increase Email Budget
    As an industry, the digital marketer needs to boast their success more than we do and that takes focus and a plan. We need to penetrate the C-Suite, other digital channels as well as make our bosses smarter about what we do and how we can work better. Of course, the challenge is in the “doing” and not the “trying”....
    21 min  •  Intermediate  •  Strategy & Planning
    4
  • Web Analytics & Testing, Digital Advertising & Affiliates
    Validating Campaign Delivery: Thrive In The Digital Economy
    A groundswell push for validated impressions is the hottest topic in our industry today. The ANA, IAB and 4As are calling for new standards of measurement, and key constituents across the industry are talking about “viewable” and “brand-safety.” But what does this mean for you?

    Get a thorough understanding of the systemic issues related to the delivery and measurement of digital...
    48 min  •  Advanced  •  Optimization
    4
  • Mobile Marketing, Search Engine Marketing, Digital Advertising & Affiliates
    How To Build a Mobile PPC Campaign
    You’ve decided to dedicate PPC resources to mobile. So what do you need to do to optimize your strategy and tactics? Find out in this class.
    30 min  •  Basic  •  Essentials
    4
  • Social Media Marketing, Digital Advertising & Affiliates
    Optimizing for Facebook Cost-Per-Click
    Social media marketing classes can teach social media marketers how to optimize Facebook advertising in order to target relevant audiences, as well as how to analyze auction factors including bid price, ad quality, and performance. Facebook marketing enables advertisers to target audiences based on characteristics such as Facebook interests or geographic location in order to reach the audience segments ...
    29 min  •  Intermediate  •  Optimization
    4
  • Search Engine Marketing, Digital Advertising & Affiliates
    The Business Case for PPC
    Even with excellent SEO, internet searchers could still miss you. That’s where Paid Search comes in to play. Paid Search, or Pay-per-click (PPC), is demonstrably the most effective spend of any marketing dollar. Consider this lesson part two of how your customers find you.
    49 min  •  Intermediate  •  Strategy & Planning
    4
  • Digital Advertising & Affiliates
    Google Display Strategies for Targeting
    As observed in this class, Google has commissioned Forrester Consulting to evaluate the perceptions and buying practices of interactive marketers with respect to display-based contextual and audience (e.g. behavioral, demographic, retargeting) targeting. This class will walk through the different types of display targeting, industry perceptions and a brief overview of GDN targeting solutions.
    29 min  •  Intermediate  •  Optimization
    4
  • Digital Advertising & Affiliates
    Connect with Customers Online: GDN Engagement Ads
    Strengthen brand-to-customer relationships with a rich creative canvas that comes alive as consumers stream videos, play games, flip through a catalog, and more. With Engagement Ads, advertisers only pay when users engage - ensuring that your message is resonating with people that are the most interested.

    Learn from some of the best campaigns and see how they used these innovative...
    22 min  •  Intermediate  •  Optimization
    4
  • Search Engine Marketing, Digital Advertising & Affiliates
    Paid Search: 33 Optimization Techniques
    33 tips and tricks that will impact your paid search marketing results immediately!
    24 min  •  Advanced  •  Optimization
    3.5

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant