Connect with Customers Online: GDN Engagement Ads

Rating
4
Level
Intermediate
Type
Optimization
Duration
22 min
Topic
Digital Advertising & Affiliates
 

Strengthen brand-to-customer relationships with a rich creative canvas that comes alive as consumers stream videos, play games, flip through a catalog, and more. With Engagement Ads, advertisers only pay when users engage - ensuring that your message is resonating with people that are the most interested.

Learn from some of the best campaigns and see how they used these innovative ad formats to dazzle their ideal customers and drive impressive results for their brands. This class covers how you can use Engagement Ads on the Google Display Network and what you need to do to get started.

You Will Learn

  • Customer example from LG, Brand USA, 'Once' the musical
  • How you can target engagement ads
  • What engagement ads are and how they work
Instructor: Laura Bierbower
Instructor: Mary Shirley

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant