Introduction to Digital Media Planning

Learn all of the best practices for running digital media campaigns.

Rating
4
Level
Basic
Type
Essentials
Duration
24 min
Topic
Digital Advertising & Affiliates
 

This class is an introduction to the fundamentals of digital media strategy and tactical planning. It will cover basic essential elements in creating a success digital media campaign.

You Will Learn

  • The elements needed to establish a digital media strategy
  • An overview of channel selection including display, video, and mobile
  • About digital media cost structure
  • Details on tactical digital media planning and basics for tracking.
Instructor: Debra Smallman

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.
 

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant