Sometimes in the day-to-day optimization and maintenance of PPC accounts, you can lose sight of the big picture and need to take a step back before you can move forward. Creating a PPC auditing framework is vital to any account's success because it allows you to fix inaccuracies, improve upon weaknesses, test new variations and priorities, and improve account ROI. This class will take a look at the how's and why's of creating a PPC auditing framework, but also provide direct tips and techniques on how to assess your account.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.