PPC Introduction & Definitions

Rating
4
Level
Basic
Type
Essentials
Duration
33 min
Topic
Digital Advertising & Affiliates
 

This section will explain core Pay Per Click Advertising concepts from the different kinds of PPC to a review of the auction model, ranking algorithms to post-click activity. It will also cover basic terminology and how search engines work.

Instructor: Brian Lewis

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant