The Future with Affinity Segments on the Google Display Network

Rating
5
Level
Intermediate
Type
Strategy & Planning
Duration
46 min
Topic
Digital Advertising & Affiliates
 

Online brand marketing is moving at a lightning pace, gaining insights from more and more audience data by the day. Whether it's through searching, recommending, reviewing, or sharing, the data is out there -- making it easier than ever to find and connect with your ideal audience. The marketer's challenge is to make sense of these data signals, which paint a picture of a person's lifestyle and interests. All of this user information forms what is referred to as an individual's "affinity." By taking a broader look at affinities, you can more accurately predict what consumers will want days and weeks from now -- a home run for brand marketers.

You Will Learn

 

  • What the landscape of audience targeting is and how it works
  • How a new “database of affinities” can help you win over your audience for the long haul
  • How Google’s Affinity Segments tap into this database to get you the best audience targeting possible.

Instructor: Diya Jolly

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