Performance marketing is a growing and robust marketing channel that is often misunderstood and rarely used to its full potential. This class will give you the knowledge you will need to create a new performance marketing program or get the most out of an existing one. You will be guided through the process of starting a performance marketing program, how you can enhance and grow that program to bolster your business and take a look at some future trends of the industry.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.