Email Newsletter Foundations: A Roadmap for Success

Create an effective email newsletter program.

Rating
4
Level
Intermediate
Type
How To
Duration
50 min
Topic
Email Marketing
 

Watch now to get a specific blueprint for email newsletter developmentā€”from program strategy to audience targeting to editorial planning, content, design and subscriber management.

You Will Learn

  • How to develop a successful, efficient roadmap to email newsletter creation that will save you time and frustration over ad hoc development
  • The seven steps to creating a successful email newsletter program
  • How newsletters strengthen your content marketing strategy
  • How to use an editorial calendar to develop and manage your email newsletter schedule and content
  • Graphic design and layout approaches congruent with high readability, usability and response.
Instructor: Karen Talavera

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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