How to Create Mobile Friendly Emails

Learn how to leverage effective email marketing on mobile devices.

Rating
4.5
Level
Intermediate
Type
Optimization
Duration
37 min
Topic
Mobile Marketing
 

With well over half of all marketing email opened on a smart phone or tablet, planning and designing email for mobile visibility, ease-of-use and response isn't optional anymore: it's a must! Mobile email usage is growing exponentially, so how can your business adapt traditional approaches to take advantage of the new opportunities the small screen presents – without a complete overhaul? This class reveals both the strategy and tactics you need to plan, design and execute successful email marketing campaigns that are optimized for mobile success.


You Will Learn

  • How mobile device behavior differs from the desktop
  • How to plan mobile calls to action, paths & response destinations
  • Tips for mobile device rendering, visibility and usability
  • How and where mobile conversion happens.
Instructor: Karen Talavera

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant