The core of the integrated marketing course is how companies and businesses can brand themselves in the digital platform. Learning how to use the various online tools available to anyone and everyone is the best way for people to begin setting themselves apart from the competition. The bulk of these lessons will focus on the fundamentals of digital media, which include understanding the elements of strategic approach, planning development, and analyzing delivery reports.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.