Integrated & Digital Marketing

The core of the integrated marketing course is how companies and businesses can brand themselves in the digital platform. Learning how to use the various online tools available to anyone and everyone is the best way for people to begin setting themselves apart from the competition. The bulk of these lessons will focus on the fundamentals of digital media, which include understanding the elements of strategic approach, planning development, and analyzing delivery reports.

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All Integrated & Digital Marketing Classes

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  • Integrated & Digital Marketing
    Will 2015 be the year you finally achieve what you once believed to be unattainable? Getting there means taking action to set yourself apart - sharpening your narrative, rekindling old friendships, tapping in to the media, and preparing to jump on emerging trends. Personal Branding for the Digital Age is your best starting point, sharing the tips and steps...
    64 min  •  Basic  •  Strategy & Planning
    5
  • New Releases, Integrated & Digital Marketing
    Digital Media Fundamentals is designed to provide the basic fundamentals of developing a digital media campaign. The focus will be on planning and buying basics, understanding elements of strategic approach, essential buying tactics, plan development, and how to analyze, optimize and develop delivery reports.
    44 min  •  Basic  •  Strategy & Planning
    5
  • Integrated & Digital Marketing
    It is crucial for small businesses to understand the fundamentals of developing a memorable brand, and branding's role in a successful marketing program. Digital branding is an essential marketing tool that, when done properly, uniquely identifies a business. In this class, you will learn how branding is important to a small business’ success, and how careful evaluation and research is...
    37 min  •  Basic  •  Optimization
    5
  • Social Media Marketing, Integrated & Digital Marketing
    Crafting the right strategy for your business takes a visionary approach to understanding the real business value of digital and how to create experiences that customers want. This lesson will start with the basics about how to define value, craft an overall digital approach, and offer a simple framework that brings all the evolving pieces together in a clear...
    21 min  •  Basic  •  How To
    5
  • Integrated & Digital Marketing
    Target account marketing is essential to generating more conversions from your dream accounts, and involves several components. Understanding the essentials of target account marketing can help you to focus your marketing budget efficiently and create more conversions. In this class, you will learn how to attract, engage and convert your dream accounts into valued customers.
    21 min  •  Intermediate  •  Strategy & Planning
    5
  • BtoB Digital, Integrated & Digital Marketing
    The popularity of agile marketing is growing quickly, and it is now becoming a critical component of a successful integrated marketing program. In this class, you will learn how companies are adapting to agile marketing techniques and ways that these practices can help you to improve the performance of your own integrated marketing approach.
    39 min  •  Basic  •  How To
    5
  • Social Media Marketing, Digital Advertising & Affiliates, Integrated & Digital Marketing
    This social media marketing class, Targeting Millennials on Social, shows marketers how to implement effective social media campaigns targeted to millennials. Millennials should be considered by social media marketers as a significant portion of their future customer base, as they now account for 50% of the world’s population. Social media marketing to millennials presents many challenges, and this class...
    32 min  •  Intermediate  •  Strategy & Planning
    5
  • Integrated & Digital Marketing
    The fragmentation of today's media landscape means consumers engage with video advertising across multiple devices and platforms. Video consumption is now a pervasive, multi-screen proposition, making the marketer’s job more complex. Managing and executing exceptional brand experiences across screens has become new art, and mastering video convergence and putting in place measurement programs has become essential. In this class, you...
    53 min  •  Intermediate  •  Essentials
    5
  • Content Marketing, BtoB Digital, Integrated & Digital Marketing
    If you’re wondering how to make your products seem more exciting online, you’re asking the wrong question. You’re not competing for attention only against other similar products. You’re competing against your customers’ friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: “How can we help?”

    Best-selling author Jay Baer outlines...
    18 min  •  Intermediate  •  Essentials
    5
  • Integrated & Digital Marketing
    In order to drive more web traffic to your site and increase conversions, it is critical to understand the relationship between online content, its channels of distribution and the top of the sales funnel. In this class, you will develop an understanding of this relationship, dive into the inbound marketing campaign process, and learn the steps to substantially improving traffic...
    42 min  •  Basic  •  Essentials
    5
  • Integrated & Digital Marketing
    A digital destination is a place online where a target audience can interact and learn more about a brand. This class details five types of destinations and uses real brand examples to demonstrate how to effectively create engaging destinations for our clients’ customers.
    15 min  •  Basic  •  Essentials
    5
  • Integrated & Digital Marketing
    Drivers are the messages that inspire people to visit a brand destination. In this class, we review all of the primary types of drivers and how to use them to reach the right audiences. We also look at measurement and how to approach your metrics from the top level to separate them into the various types that are helpful for...
    42 min  •  Basic  •  Essentials
    5
  • Social Media Marketing, Integrated & Digital Marketing
    Social media platforms such as Facebook, for example, allow users to participate in honest discourse about what they like and dislike. Effective social media marketers know how to produce engaging content that customers enjoy so that their social media postings on these platforms become additional brand advertisements spread through word of mouth. Rob Fuggetta’s social media marketing class, Brand Advocate...
    25 min  •  Basic  •  Strategy & Planning
    4.5
  • Social Media Marketing, Content Marketing, Integrated & Digital Marketing
    Social media marketing classes can show brand marketers how to effectively utilize brand advocates as part of their overall marketing strategy. Brand advocates are vital to your business because they not only buy your products, but they also sell your products to others by going out of their way to promote and support your brand. These brand advocates might...
    44 min  •  Basic  •  Essentials
    4.5
  • Marketing Automation, Integrated & Digital Marketing
    It is time to throw out old sales scripts and strategies for “overcoming objections.” The fact is, you should not even be selling to people who have objections. In this class, you will learn how relationship building works, and why it is the ideal approach to building loyalty to your business. You will develop an understanding of not only why...
    43 min  •  Intermediate  •  How To
    4.5
  • Integrated & Digital Marketing
    Customer-centric marketing is essential in this digital-driven world. In order for your marketing messages to connect with your customers, you have to take the time to understand what they need and give it to them when they need it. This class will teach you how to create consistent marketing messages that connect with your audience.
    23 min  •  Intermediate  •  Optimization
    4.5
  • Social Media Marketing, Mobile Marketing, Email Marketing, Web Analytics & Testing, Search Engine Marketing, Content Marketing, Digital Advertising & Affiliates, New Releases, Integrated & Digital Marketing
    This presentation is an in-depth review of The 7 Pillars of Digital Marketing™ -- a comprehensive framework (or map) for the learning, strategy, budgeting, execution and analysis of the entire ecosystem of digital and integrated marketing. This practical system is based on a methodology that drives actionable insights on tactics and techniques that marketers can easily apply and measure. The...
    28 min  •  Intermediate  •  Best Practices
    4.5
  • New Releases, Integrated & Digital Marketing
    Not only is it critical for digital marketers to create an organized strategy to meet online marketing goals, but also to ensure that it includes several key components. In this class, you will learn the essential features of an online marketing strategy. You'll learn the steps you should be taking in building your online market strategy, and which particular components...
    26 min  •  Basic  •  Strategy & Planning
    4.5
  • BtoB Digital, Integrated & Digital Marketing
    Even with a great offer, list, and creative approach, your marketing messages may be ignored. Why? Social scientists have proven that people are hard-wired to behave in certain ways. In fact, they’ve identified numerous automatic responses we all have referred to as decision-making shortcuts. But what’s great for marketers is that science has also shown these automatic responses can be...
    39 min  •  Advanced  •  Optimization
    4.5
  • BtoB Digital, Integrated & Digital Marketing
    Leading organizations like Zipcar, Autodesk, GE, and Columbia Sportswear are changing themselves and their markets by changing how they value and connect with customers—and your company can, too.

    See a framework that helps to drive meaningful change and bottom-line results for these businesses, and get expert insights on how you can achieve similar results not by some promising new silver...
    25 min  •  Basic  •  Strategy & Planning
    4.5
  • Integrated & Digital Marketing
    Every agency (or at least the ones that will still be relevant in the coming years) is a digital agency. While the resources dedicated to social, search, mobile, web, email and other digital strategies will vary, interactive marketing should be fully integrated into every program and budget. As services evolve, so should pricing.
    38 min  •  Intermediate  •  Strategy & Planning
    4.5
  • Integrated & Digital Marketing
    Only 36% of marketers are firmly committed to their agency partners. In this lesson, we’ll address how you can solidify client relationships and reduce churn through proper upfront expectations, integrated digital services and ongoing performance monitoring. Prove your worth through a measurable, results-driven program.
    38 min  •  Intermediate  •  How To
    4.5
  • Integrated & Digital Marketing
    Content marketing is the cornerstone of any digital strategy because the Web is, and has always been, fueled by content. However producing content isn't the only necessary piece in creating an effective digital strategy. In this class, you will hear about the history of Web content and content marketing at large, understand how you should position your strategy, and be...
    57 min  •  Basic  •  Strategy & Planning
    4.5
  • Integrated & Digital Marketing
    Do you want to reach the most influential American generation? Then it’s time to get into the heads of Millennials. With 80 million in their ranks, Millennials (a.k.a. Generation Y) are unlike other generations. They’ve grown up in a digital world, constantly connected to friends and family. They prize transparency and authenticity, but when it comes to brand loyalty, don’t...
    19 min  •  Basic  •  Strategy & Planning
    4
  • Integrated & Digital Marketing
    With increasing online competition and growing complexity from a myriad of devices, you need to continually increase the effectiveness of your website. By taking advantage of content targeting, personas and other approaches you can create and manage a highly personalized web experience. This will help you deliver the right content to the right person at the right time, and keep...
    32 min  •  Intermediate  •  How To
    4
  • Digital Advertising & Affiliates, Integrated & Digital Marketing
    There's a lot of talk about paid, owned, and earned media, and just as much about content marketing. What if you could leverage your earned media, specifically user-generated content, to create more engaging, effective paid media? Meet "reality advertising" – an innovative solution that fuses earned content and paid media, creating highly targeted ads that stand out in the cluttered...
    18 min  •  Intermediate  •  Strategy & Planning
    4
  • Web Analytics & Testing, Integrated & Digital Marketing
    The three laws of online marketing fundamental principles that govern all online behavior. Whether you want to improve your results from paid search advertising, social media campaigns, or increase your website conversion rates, the laws never change and always apply. If you don’t know them (and you probably don’t), you are leaving money on the table.

    Regardless of your industry, your...
    53 min  •  Intermediate  •  How To
    4
  • New Releases, Integrated & Digital Marketing
    Marketers are consistently overwhelmed by an ever-increasing array of new digital marketing technology and tools. The challenge has become both delighting customers and driving results when technology becomes a burden, To generate the best results, marketers need to remain agile and in control. Tag management is a new class of application that enables marketers to launch campaigns faster and easier,...
    15 min  •  Intermediate  •  Strategy & Planning
    4
  • Integrated & Digital Marketing
    In order to achieve online marketing success, it is first imperative to develop on effective strategy. To start, digital marketers must first understand how to set goals and judge success for their online marketing efforts. In this class, you'll learn the steps to creating an effective online marketing strategy and the critical components leading to successful execution.
    54 min  •  Basic  •  Strategy & Planning
    4
  • Digital Advertising & Affiliates, Integrated & Digital Marketing
    As an industry, the digital marketer needs to boast their success more than we do and that takes focus and a plan. We need to penetrate the C-Suite, other digital channels as well as make our bosses smarter about what we do and how we can work better. Of course, the challenge is in the “doing” and not the “trying”....
    21 min  •  Intermediate  •  Strategy & Planning
    4
  • Integrated & Digital Marketing
    It is critical for companies to balance their social marketing strategies across several media channels. Developing a plan that balances these verticals results in a successful media strategy that drives results. In this class, you will learn the differences between these channels and how they can be combined effectively to create a successful balance.
    22 min  •  Basic  •  Essentials
    4
  • Integrated & Digital Marketing
    Today nearly all businesses are using digital marketing, but many do not have a strategy. This means they're missing out on opportunities to get more leads and sales from their online channels.

    Watch now to learn how to create a plan and roadmap to take your organization to the next level.
    51 min  •  Basic  •  How To
    4
  • Search Engine Marketing, Integrated & Digital Marketing
    Inbound marketing and big-data sound cool, but many marketers are not quite sure what they are or how to go about using them. Most importantly, is your corporation structured to maximize these business opportunities?
    This class will cover the business unit integration and effective corporate structure used to connect the dots of business initiatives such as digital marketing goals, search &...
    18 min  •  Basic  •  Strategy & Planning
    4
  • Social Media Marketing, Mobile Marketing, Marketing Automation, Search Engine Marketing, Integrated & Digital Marketing
    For many brands, key elements of a digital marketing strategy include the creation, deployment, integration, and ultimately, measurement of paid or free media. In order to be successful, digital marketing campaign elements might include social media, search engine marketing (SEM), email communications, and an optimized website, of course. YouTube video social media campaigns, for example, should be optimized...
    46 min  •  Basic  •  Essentials
    3.5
  • Content Marketing, Integrated & Digital Marketing
    To build your successful digital marketing career, you must first define who you are. This class focuses on the topic of personal branding, namely defining your personal brand. Topics we will cover include personal branding strategies, mobile marketing, social media marketing, intellectual property protection, related modern IT tools, how to create your “professional data”, and protecting your content.
    30 min  •  Basic  •  Essentials
    3.5
  • Web Analytics & Testing, Integrated & Digital Marketing
    An exploration of what makes a truly great user experience, this class is the perfect complement to data-driven usability testing, covering the long-term strategic elements - distilled into 4 main points, though not limited to them - that will assure your site visitors always leave converted and satisfied.
    45 min  •  Basic  •  How To
    3.5
  • Integrated & Digital Marketing
    Given that APAC is a unique market, it is important to understand the digital marketing tactics that will be most effective in reaching its audiences. In this class, you will learn which countries to target in APAC, explore a detailed analysis of the Chinese market in particular, and the best social media platforms to choose in your overall APAC...
    16 min  •  Basic  •  Essentials
    3.5

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant