Marketers are consistently overwhelmed by an ever-increasing array of new digital marketing technology and tools. The challenge has become both delighting customers and driving results when technology becomes a burden, To generate the best results, marketers need to remain agile and in control. Tag management is a new class of application that enables marketers to launch campaigns faster and easier, test new vendors at the drop of a hat, and increase conversions. In this class, you will learn how to use this tool, and how it also serves as a key foundation for powering unified marketing initiatives across all digital touch-points.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.