Demand Generation: Lead Generation

Rating
4
Level
Basic
Type
How To
Duration
50 min
Topic
Marketing Automation
 

Lead generation is the start of all sales activity. Before prospects can be converted into customers they must first enter into the marketing activity process. This course will teach you the formula for successful lead generation.

This formula combines the knowledge of a target audience with knowledge about what makes for compelling marketing messages. The four conversations that happen with every marketing prospect at every point in their journey will be factored into how to execute the eight components of a lead generation formula. Additionally, you’ll learn specific tips for maximizing success and minimizing failure.

You Will Learn

  • Why lead generation is a critical component of every business’s health
  • Which activities drive lead generation
  • The lead generation formula - eight components of every effective lead generation campaign
  • How to use the lead generation formula to improve existing campaigns, and create new campaigns
  • The obstacles that prevent lead generation success, and how to overcome them.
Instructor: Scott Jacobson

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant