Google Display Strategies for Targeting

Rating
4
Level
Intermediate
Type
Optimization
Duration
29 min
Topic
Digital Advertising & Affiliates
 

As observed in this class, Google has commissioned Forrester Consulting to evaluate the perceptions and buying practices of interactive marketers with respect to display-based contextual and audience (e.g. behavioral, demographic, retargeting) targeting. This class will walk through the different types of display targeting, industry perceptions and a brief overview of GDN targeting solutions.

You Will Learn

  • Key findings from Forrester Report: Display Buyers Value Audience in Context
  • How Google’s audience solutions work (Remarketing, Dynamic Remarketing, Similar Audiences Interest Categories)
  • How to advance your targeting with the Google Display Network (Keyword Contextual Targeting, Topic Targeting).

 

Instructor: Joanna O'Connell
Instructor: Woojin Kim

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