Increase Lead Generation Quality, Conversion & Velocity

Rating
4
Level
Advanced
Type
Optimization
Duration
42 min
Topic
Marketing Automation
 

Lead Management is an art and a science. All of your marketing efforts are reflected in the quality of leads and the speed with which those leads complete the buying process. This session puts a spotlight on aligning sales and marketing and documenting the lead flow in order to optimize conversion and velocity.

You Will Learn

  • Why marketing and sales must align in order to achieve success
  • How to add accountability for both marketing and sales
  • Tips for document the lead process flow
  • How to analyze conversion and velocity
Instructor: Mindy Barenblat

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant