According to BtoB Magazine’s study, 46 percent of B2B marketers are currently using marketing automation to boost customer response. However, not all platforms are equal. To create an effective marketing automation program, marketers need to learn how to reach customers across multiple channels. In this class, you will learn how to implement a strong marketing automation strategy to manage and plan effectively, while keeping prospects and customers engaged across a variety of platforms.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.