Metrics-Driven Demand Gen in a Multichannel World

Optimize marketing effectiveness across all your channels.

Rating
4
Level
Intermediate
Type
How To
Duration
46 min
Topic
Marketing Automation
 

Your customers are engaging with your brand across an increasing number of channels: traditional, social and web. How effective are your marketing efforts to reach, acquire and retain customers in this increasingly multichannel world? How much is social media supporting your paid marketing efforts? Do you have a holistic view of marketing performance across the entire customer journey?

Find out how to improve lifetime customer value and transform your marketing into a predictable revenue driver. In addition, you'll see the common challenges marketing teams face in a world that combines traditional media with multiple social and web touch points—and get proven tips for solving them. Finally, you'll learn the emerging best practices in measuring and maximizing the effectiveness of each marketing program.

You Will Learn

  • How to gain a holistic view of marketing mix performance across the entire customer journey
  • How earned media impacts paid media efforts
  • The right metrics to measure in order to improve marketing effectiveness
  • How to leverage multichannel analytics to drive predictable marketing results

 

 

Instructor: Pelin Thorogood

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant