Roadmap to Mobile Marketing App & Web Strategy

Expand your audience with mobile marketing.

Rating
5
Level
Basic
Type
Strategy & Planning
Duration
30 min
Topic
Mobile Marketing
 

Smartphones and tablets can’t be considered the “future” of digital marketing any longer because they’re already popular in the present, and getting more popular every day. Understanding the mobile user’s behavior and optimizing the mobile user’s experience is indeed essential at this point.

The shift to smartphones is creating big new relationship and marketing opportunities for marketers who grasp this growing medium. This class covers the state of mobile marketing and what you need to think about before forging your own campaign. 

You Will Learn

  • How big the mobile opportunity is
  • The three mobile audience mindsets (and how to win with each)
  • How mobile flips both design and content approaches.
Instructor: Dave Wieneke

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.
 

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant