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  • Social Media Marketing, New Releases
    “Satellite Marketing: Using Social Media to Create Engagement” provides a complete understanding of social media, and a proven process to create engagement.

    Attendees will learn the origins of Satellite Marketing, and a better understanding of the three types of social media. References, graphics, diagrams and examples are provided to help apply the seven steps in creating an actionable plan, based on...
    50 min  •  Basic  •  How To
    4.5
  • Social Media Marketing, New Releases
    Twitter Marketing Fundamentals will teach you how to use Twitter for business in order to grow your social media presence and get exposure with the right audience. Learn strategic best practices that will expand your reach, distribution and followers, making Twitter one of your best tools for business.
    58 min  •  Basic  •  How To
    5
  • New Releases, Integrated & Digital Marketing
    Digital Media Fundamentals is designed to provide the basic fundamentals of developing a digital media campaign. The focus will be on planning and buying basics, understanding elements of strategic approach, essential buying tactics, plan development, and how to analyze, optimize and develop delivery reports.
    44 min  •  Basic  •  Strategy & Planning
    5
  • Social Media Marketing, New Releases
    Why do businesses turn to Facebook when marketing a product or service? It's because people flock to the social media site to interact with others and read updates. If you've yet to turn to Facebook for your online promotions and audience interaction, you're losing all the opportunities to tap into a new market  and the potential to let your...
    27 min  •  Basic  •  Strategy & Planning
    4.5
  • Content Marketing, New Releases
    This class will start with a focus on building a great strategy. Beyond the obvious advice about setting the right goals, though, it will take participants through examples of the different types of digital experiences they can create and why each one might be valuable. Then, using a description of the three most common pitfalls of social media programs (and...
    21 min  •  Intermediate  •  Essentials
    5
  • Social Media Marketing, New Releases
    In this class, you’ll learn the basics of using Google+ and the steps you’ll need to take to build a Google+ Community. But it doesn’t end there, once you have a Community up and running, it requires management and engagement from you and its members.
    41 min  •    •  How To
    5
  • Social Media Marketing, New Releases
    Building the right foundation is critical to your success in any marketing campaign you implement and LinkedIn is no different. In this video you will learn how to set your privacy and account settings, learn which options to choose when upgrading your account, customize your email and system notifications and gain an in-depth overview of the various features available on...
    25 min  •  Basic  •  How To
    5
  • Social Media Marketing, Search Engine Marketing, New Releases
    Using methods perfected over 2 years of running communities, Martin deliver a punch with how to leverage social activity into Search results.
    22 min  •  Intermediate  •  How To
    4.5
  • Search Engine Marketing, New Releases
    The marriage of PR and SEO has been officially consummated, with Google's relentless algorithm changes serving as the shotgun driving SEO professionals, often kicking and screaming, to the public relations altar. But is it a union built to last, or a marriage of convenience that is likely to fall apart quicker than you can say "Kardashian"? In this insightful, challenging...
    30 min  •  Intermediate  •  Strategy & Planning
    4.5
  • Search Engine Marketing, New Releases
    Creating great ad copy used to be simple - combining a captivating headline and some explanatory text with a call to action was all it took. Now with the addition of dynamic text functionality, extensions that change virtually weekly, and an increase in ad fatigue from consumers, making ads that stand out effectively are harder than ever to create and...
    48 min  •  Intermediate  •  Best Practices
    4.5
  • Email Marketing, New Releases
    A financial institution drives open rates of 70%, and 21% conversion on their messages! A retail cataloger goes into panic mode if their engagement metric drops below 51%! A B2B company strives for 100% engagement and they sure come close!

    What makes their campaigns compelling? What helps them drive phenomenal results? Why is email such an engaging channel for these brands?

    List...
    43 min  •  Advanced  •  Best Practices
    4.5
  • Email Marketing, Content Marketing, New Releases
    When it comes to content marketing, planning is key.

    According to the 2015 B2B Content Marketing Benchmarks, Budgets and Trends report, the most successful content marketers are those who have a documented strategy. The report found that B2B marketers “who have documented their strategy are more effective in all aspects of content marketing than those who have not”.

    An editorial calendar is...
    23 min  •  Basic  •  Best Practices
    4.5
  • Marketing Automation, New Releases
    The customer is at the forefront of every communication - and in fact - everything a business does. Today potential customers remain hidden from the business until they have progressed over halfway through the buying cycle. Ignoring these potential customers can negatively impact revenue. Through nurture programs, marketing can engage these prospective and convert them into customers. To successfully engage...
    29 min  •  Basic  •  Best Practices
    4.5
  • Web Analytics & Testing, Search Engine Marketing, Content Marketing, New Releases
    Hands down, optimizing your website for search engines is one of the least expensive, yet most effective long-term inbound digital marketing strategy nowadays. A study by Hubspot found that 93% of companies using inbound marketing, such as SEO and content marketing, dramatically increase lead generation and sales.

    Sad but true, a lot of companies spend a lot of money on developing...
    53 min  •  Intermediate  •  How To
    4.5
  • Search Engine Marketing, New Releases
    To promote accurate and relevant listings in Search Engines for people searching what they provide, Small Business Owners in 2015 have to understand the fundamentals of Search Engine Optimization.

    It doesn't matter if SEO is being outsourced or if this crucial marketing function is handled internally: without a certain understanding of the basics, SMB owners are often at risk of not...
    49 min  •  Intermediate  •  Strategy & Planning
    4.5
  • Search Engine Marketing, New Releases
    Over 50% of digital agencies still don’t offer SEO as a service. That leaves a large client segment that doesn’t understand how organic traffic can revolutionize their business. If you’re part of an agency, this class if for you. Learn profit margins, the value, and how to position SEO as a concierge add on at your agency and build your...
    40 min  •  Basic  •  Best Practices
    4.5
  • Social Media Marketing, Mobile Marketing, Email Marketing, Web Analytics & Testing, Search Engine Marketing, Content Marketing, Digital Advertising & Affiliates, New Releases, Integrated & Digital Marketing
    This presentation is an in-depth review of The 7 Pillars of Digital Marketing™ -- a comprehensive framework (or map) for the learning, strategy, budgeting, execution and analysis of the entire ecosystem of digital and integrated marketing. This practical system is based on a methodology that drives actionable insights on tactics and techniques that marketers can easily apply and measure. The...
    28 min  •  Intermediate  •  Best Practices
    4.5
  • Social Media Marketing, Search Engine Marketing, New Releases
    Google+ has changed the way we think about Search Engine Optimization. With the combination of Social and Search you can now build a loyal community who will engage on your content, signaling to Google it deserve to surface in Search. In this class, you will learn the best practices for building a strong community on Google+ to improve your organization's...
    50 min  •  Basic  •  How To
    4.5
  • New Releases, Integrated & Digital Marketing
    Not only is it critical for digital marketers to create an organized strategy to meet online marketing goals, but also to ensure that it includes several key components. In this class, you will learn the essential features of an online marketing strategy. You'll learn the steps you should be taking in building your online market strategy, and which particular components...
    26 min  •  Basic  •  Strategy & Planning
    4.5
  • Web Analytics & Testing, BtoB Digital, New Releases
    By predicting when leads are ready to buy, you can leverage that information to deliver the most relevant and effective marketing, alert sales of leads and opportunities, and better measure marketing effectiveness.

    Start developing your predictive analytics program today with a proven model that has been statistically validated with an 85% accuracy rate. With this model, you'll be able to correlate...
    29 min  •  Advanced  •  Optimization
    4.5
  • Social Media Marketing, Digital Advertising & Affiliates, New Releases
    Even brands that don’t technically advertise on TV can begin marketing to viewers of TV content in this emerging milieu. Marketers who are poised to exploit these emerging technologies and platforms will change advertising as we know it. The convergence of social media, television and online video is opening up new marketing opportunities. In this class, you will learn how...
    55 min  •  Basic  •  Essentials
    4.5
  • Web Analytics & Testing, Search Engine Marketing, New Releases
    A lot of companies have increased their investments in online marketing because it is more measurable, as opposed to conventional media such as television. Tracking what leads to sales conversion, however, has become increasingly complicated. Everyone also knows last click or first click attribution are too simple to meaningfully represent today's omni-channel ultra-connected consumer. Indeed, they can steer you in...
    16 min  •  Intermediate  •  Optimization
    4.5
  • Mobile Marketing, New Releases
    Marketers to need recognize and embrace that mobile devices are quickly becoming one of the most important screens individuals engage on a daily basis. People are also becoming more comfortable with making purchases and completing lead forms via these devices. Pay-per-click can be a great way to find and capture your audience via mobile. This presentation will show you how...
    35 min  •  Intermediate  •  Strategy & Planning
    4
  • Social Media Marketing, New Releases
    LinkedIn is a highly innovative platform, changing rapidly to accommodate members' needs. Features across the LinkedIn platform change frequently and quickly. It is critical for digital marketers to both keep up with these changes and take advantage of the valuable lead generation opportunities they offer. In this class, you'll learn the most recent changes on LinkedIn that will help you...
    35 min  •  Intermediate  •  How To
    4
  • New Releases, Integrated & Digital Marketing
    Marketers are consistently overwhelmed by an ever-increasing array of new digital marketing technology and tools. The challenge has become both delighting customers and driving results when technology becomes a burden, To generate the best results, marketers need to remain agile and in control. Tag management is a new class of application that enables marketers to launch campaigns faster and easier,...
    15 min  •  Intermediate  •  Strategy & Planning
    4

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant