A Step-by-Step Guide to Keyword Research

Drive and convert traffic on your website.

Rating
3.5
Level
Basic
Type
Optimization
Duration
36 min
Topic
Search Engine Marketing
 

Master the keyword research process with this comprehensive class.

In this class, you’ll learn what kind of information keyword research can give you, including how to both drive traffic to and convert traffic from your website with keyword research.  From how to choose the best keywords to tools and tactics for brainstorming and refining your seed keyword list, this lesson will prepare you to take charge of this critical SEO function in your company today.  You’ll also learn all about link building, which can bolster your search rankings, your brand awareness and, ultimately, conversions. 

You Will Learn

  • Drive and convert traffic on your website
  • Utilize tools and tactics for brainstorming and refining your seed list
  • Understand 8 basic kinds of link building
  • Measure numeric and subjective metrics for link valuation
  • Make content appealing to users and easy to share
Instructor: Gillian Muessig

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant