Foundations of Search Engine Optimization (SEO)

Rating
5
Level
Basic
Type
Essentials
Duration
36 min
Topic
Search Engine Marketing
 

Search Engine Optimization is crucial. Ensure that your customers can find you using organic search.

Are you an SEO newbie? If you want to become versed in SEO, this class is for you. This class will provide you with a basic review of what SEO is and how you can start incorporating it into your online marketing mix. Learn definitions of terms and see tools you can use to get started.

You Will Learn

  • Differences between SEO and SEM.
  • Features of today's search results.
  • Importance of the keyword.
  • Steps in the SEO process.
  • Importance of measurement and analytics.
Instructor: Mark Jackson

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant