Fundamentals of Measuring Search ROI

Maximize the ROI of your PPC campaigns.

Rating
4
Level
Intermediate
Type
Essentials
Duration
28 min
Topic
Web Analytics & Testing
 

Many agencies and in-house paid search departments use analytics to drive their decisions. This means it is even more crucial to understand what your competitors are doing. Marketers must develop a framework to analyze data differently in order to capitalize on their competitors' weaknesses. In this class, learn how to use PPC analytics to define and improve your campaign KPIs. You'll discover secrets that top paid search managers employ to maximize the ROI of their PPC campaigns, and learn how to analyze unique metrics like ad coverage to determine if your best keywords are leaving money on the table.

You Will Learn

  • How to maximize the best and most profitable keywords before funding less productive efforts in order to build on success
  • Tips for recreating a solid reporting methodology
  • How to analyze marketing efforts to determine key differentiating factors
  • How to quantify campaign goals and budgets.
Instructor: Jon Morris

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant