Many businesses try their hand at launching a pay-per-click advertising campaign, but have trouble getting the results they want. In this class, you will learn how to optimize your search advertising through tips and best practices. You will discover the specific tactics that will not only drive more clicks, but more calls from your campaign.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.