Fundamentals to Search Engine Marketing & Local Search

How to make sure every dollar you spend on search is driving conversions and ROI.

Rating
4
Level
Basic
Type
How To
Duration
34 min
Topic
Search Engine Marketing
 

Many businesses try their hand at launching a pay-per-click advertising campaign, but have trouble getting the results they want. In this class, you will learn how to optimize your search advertising through tips and best practices. You will discover the specific tactics that will not only drive more clicks, but more calls from your campaign.

You Will Learn

  • How to choose the right keywords for your business 
  • What your quality score is and why it's important 
  • How to create clickable text ads 
  • How to get more conversions from your target prospects 
  • Advanced tips for improving your search campaign performance. 
Instructor: Tamara Weintraub

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant