Google Shopping Overview: Strategies and Tactics for Success

Increase ecommerce transactions with Google Product Listing Ads.

Rating
4.5
Level
Basic
Type
How To
Duration
17 min
Topic
Search Engine Marketing
 

Get an in-depth overview Google Shopping, and how you can use it to drive more revenue for your organization. Get expert advice for optimizing your PPC spend, and how to integrate Google Product Listing Ads into your search strategy.

You Will Learn

  • How to launch Google Product Listing Ad Campaigns, including setting up a data field correctly
  • Proven techniques for getting the most out of your Product Listing Ads
  • How to review and manage search query reporting for PLA campaigns—just like you would for Google shopping
  • How to optimize bids and campaign spend.
Instructor: Marc Weisinger

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant