How to Build B2B Campaigns on Google Display

Generate more leads with the Google Display Network.

Rating
5
Level
Intermediate
Type
How To
Duration
42 min
Topic
Digital Advertising & Affiliates
 

The Google Display Network (GDN) is often associated with eCommerce campaigns. However, the GDN is an amazing tool for B2B lead generation.

By utilizing the Google Display Network, advertisers can target their ads to web content that is relevant to their B2B audience. Everyday business-focused individuals read a ton of content related to their jobs, their career development, industry associations, and the ongoing needs of their companies.

Watch now to see how you can take advantage of the vast impression opportunity that resides on the Display Network.

You Will Learn

  • How to write ads for the Google Display Network that will attract clicks and leads
  • The process of setting up Google Display Network campaigns in order to target a B2B audience
  • How to utilize the various targeting functions within Google AdWords for optimal Display Network distribution
  • How to generate demand for a little-known or freshly-launched B2B product or service.

 

Instructor: Joseph Kerschbaum

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.
 

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant