How To Generate High Quality Leads with Paid Search

Rating
4
Level
Intermediate
Type
How To
Duration
41 min
Topic
Search Engine Marketing
 

Paid search can be an effective acquisition channel for generating high quality leads. In this session, we discuss a variety of proven paid search strategies, testing options, and landing page best practices to generate leads in a B2B environment. We'll discuss specific tactics to use to better qualify leads that are captured.

You Will Learn

  • Keyword search strategies for B2B
  • Common ad copy and offer strategies
  • Key components of a landing page for leads
  • Testing options to optimize results
Instructor: Lisa Raehsler

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant