How to Improve Efficiencies & ROI on Paid Search

Save time. Boost profits.

Rating
4
Level
Intermediate
Type
How To
Duration
19 min
Topic
Search Engine Marketing
 

Very few PPC managers have enough time/bandwidth to take advantage of the growing number of features in Google AdWords and BingAds. Watch now to discover how the most successful PPC marketers prioritize the efforts. See which tactics and features are mission-critical, and which ones you can bump to the bottom of your to-do list.

You Will Learn

  • How to maximize profits from PPC by shifting your efforts to the most high-impact tactics
  • Which PPC tasks drive the most conversions and ROI, and which drive the least
  • How to prioritize your daily, weekly and monthly to-do list
  • How to minimize the time you spend on low-impact chores
Instructor: David Szetela

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant