Integrating SEM, Testing, and Analytics for Improved ROI

Amplify your search performance through integration.

Rating
4.5
Level
Advanced
Type
Optimization
Duration
50 min
Topic
Web Analytics & Testing
 

You know that you want to get the most out of every dollar you spend on search engine marketing, but what you may not know is exactly how to accomplish that goal.

Learn how to successfully implement and integrate testing and analytics to get the most from SEM (search engine marketing) efforts. Plus, get an overview of both free and paid tools to support your efforts. After watching, you'll know how to diagram your SEM and analytics process, document your results, integrate your efforts, and more.

You Will Learn

  • How to create an integrated SEM, testing, and analytics process, illustrated with a rich case study example
  • How to identify, implement, and test keywords and negative keywords
  • Tips for achieving statistical significance
  • The best tools for testing, managing, and analyzing search campaigns and your landing pages.
Instructor: Daniel Laws

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant