Mobile Search & SEO Fundamentals

Learn the five best SEO tactics to convert mobile users into customers.

Rating
4
Level
Basic
Type
Essentials
Duration
23 min
Topic
Search Engine Marketing
 

According to the Google Mobile Movement study, 88 percent of visitors coming from mobile searches take action within 24 hours, such as making a purchase, visiting the business or visiting the company’s website. Another Google study found that 57 percent of users would not recommend a business with a poorly designed mobile site. Now, more than ever, marketers must develop effective mobile search strategies to help their businesses flourish. In this class, you will learn the best SEO practices to boost conversions through mobile search.

You Will Learn

  • Why mobile search is important
  • The difference between mobile users and desktop users
  • The benefits of creating a responsive web design 
  • Why shorter keywords conversion cycles are the most successful
  • How to track key metrics using web analytics.

 

Instructor: Julie Perrigan

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant