Mobile Search Trends and Best Practices

Rating
4
Level
Intermediate
Type
Strategy & Planning
Duration
26 min
Topic
Mobile Marketing
 

Mobile marketing spending has increased 80% in the last year alone. By 2017, its slated to be 50% of overall search marketing spending. With the growing adoption of smartphones, mobile marketing has become another powerful channel that marketers need to adopt has part of their integrated digital marketing strategy.

You Will Learn

  • Key trends of mobile search marketing
  • Why mobile marketing is important
  • Key metrics that all mobile marketers should know
  • Mobile SEO trends to help you drive SEO marketing share
Instructor: Prashant Puri

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

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Small Business Marketing Consultant