Optimizing Your Website in a Post-Penguin World

Stay on top of the latest Google algorithm updates.

Rating
4
Level
Intermediate
Type
Optimization
Duration
30 min
Topic
Search Engine Marketing
 

Over the past two years, Google has spent a good deal of effort cleaning up its search results with updates to their algorithm. Known as Panda and Penguin respectively, the updates were meant to actively target low-quality and spammy websites. Unfortunately, many credible websites were caught in the crossfire and companies have lost significant traffic and revenue as a result.

Watch now to see an outline of best practices for determining if your website has been penalized, and how to get back into Google’s good graces. You will learn how to develop a road map to get your website out of penalty, or take advantage of the latest algorithm updates to get a jump on your competition.

You Will Learn

  • What the Panda and Penguin updates are
  • How Panda and Penguin affect your site
  • Ways to diagnose Panda and Penguin penalties
  • How to develop a road map to get out of penalty
  • The latest algorithm updates, and how to take advantage of them

 

 

Instructor: Kent Lewis

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