Recent Changes in Local Search

Get found in the search engines.

Rating
4.5
Level
Basic
Type
Strategy & Planning
Duration
37 min
Topic
Search Engine Marketing
 

Gain a keen understanding of the new changes that Google brought upon local businesses with the introduction of Google+ Local, and learn how to optimize your Google listing to achieve higher local search results.

You Will Learn

  • What the transition from GooglePlaces to Google+ Local really means for you
  • How to optimize your Google listing
  • The importance of customer reviews and how to get more for your Google+ page
  • Why and how mobile marketing ties into your local search campaign

 

Instructor: Steve Yeich

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant