Search Engine Optimization: How Understanding Your Analytics Gives You The Edge

Leverage your data to make better marketing decisions.

Rating
4
Level
Intermediate
Type
Optimization
Duration
28 min
Topic
Search Engine Marketing
 

Learn how to manage online spend in a manner that will produce higher ROI!

This class will take you on a deep dive into understanding the key data points that will help you move the needle with your SEO investment. This session will go beyond the basics of search engine optimization and will give actionable items around Prioritization, Content Development and the Analytical data points to be monitoring.  You will see real world examples drawn from his experience working with some of the world’s largest and best known brands on how to create your own SEO roadmap.
 
The Roadmap looks at 6 key factors in determining the appropriate way to prioritize your SEO efforts.
 
These factors include:
1. Analysis of a keyword by category
2. Your current coverage in the category against all others
3. An understanding of content needs
4. Your probability for ranking success
5. The relevance of the keywords to your business
6. Your estimated ROI

You Will Learn

  • How to prioritize your SEO resources
  • Tips for creating and standardizing reports
  • 5 essential questions to ask when analyzing your results
Instructor: Jon Morris

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant