Social & SEO: How to Leverage Social Media to Achieve Better SEO Results

Integrate your search and social strategy for better rankings.

Rating
4
Level
Intermediate
Type
Optimization
Duration
56 min
Topic
Social Media Marketing
 

In this class learn how you can directly impact SEO efforts through social media marketing by building social media buzz, as well as leverage recent search engine developments. Through dynamic, engaged, and interactive social media campaigns businesses can improve on SEO efforts while developing engaged audiences. Learn how to to develop a strategy that uses both social media and SEO in order to maximize long-term success online, and build buzz and attention around websites.

You Will Learn

  • The impact social media has on SEO performance, and how to improve your organic search rankings by building social media buzz
  • Why author authority is going to play a significant impact on SEO performance going forward
  • Why companies need to develop strategies for embracing individual contributor brands
  • How your social media team and your SEO team can share information and coordinate efforts to maximize campaign performance
Instructor: Catfish Comstock

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant