Social Signals in Search

Rating
4
Level
Basic
Type
Strategy & Planning
Duration
28 min
Topic
Social Media Marketing
 

This class, Social Signals in Search, instructed by Kaila Strong, helps digital marketers improve the collective effectiveness of their social media campaigns and search marketing efforts. Digital Marketers have found that certain activity on Twitter, Facebook or other social mediums can influence where websites rank on the search engine results page. For example, authoritative user accounts on networks like Google+ carry more weight and emphasis when being factored into the search rankings. Smart social media marketers understand that analyzing and evaluating the influence of social signals in search engines is a critical component of any digital marketing strategy. This social media class explains how social media channels influence and impact the search results returned by major search engines like Google or Bing.

You Will Learn

  • What sorts of activity in Twitter and Facebook that Google and Bing pay attention to
  • Authority is important and more emphasis is placed on authoritative user accounts
  • That social signals do have a strong impact on search rankings
  • About the sorts of problems with social signals and how to address them
  • About the available tools and resources for further exploration of this subject
Instructor: Kaila Strong

Start Learning Today.

Join over 41,000 Professionals improving their skills, career, and digital ROI.

Get instant access to every class.
 

My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant