Advocate Marketing Best Practices for Business Results

Utilize brand advocates to leverage your business strategy.

Rating
4.5
Level
Intermediate
Type
Optimization
Duration
37 min
Topic
Social Media Marketing
 

Advocate marketing is a social media marketing strategy that leverages the enthusiasm of your most satisfied customers, known as brand advocates. Digital media marketers that aren’t utilizing advocate marketing strategies are sitting on top of an untapped revenue opportunity. Effective advocate marketing strategies will boost your brand’s ratings on third party review websites, cut customer acquisition costs, and boost lead generation. This social media marketing class, The Three Magic Words of Advocate Marketing and the Three Companies Who Are Doing It Right, shows marketers how to identify, energize, and track brand advocates. Instructor Rob Fuggetta also shares success stories of top B2B and B2C companies that have turned their brand advocates into powerful marketing forces.

You Will Learn

  • How to identify brand advocates and where to find them
  • How to energize advocates to boost ratings on third party review sites and write positive testimonials
  • How to cut customer acquisition costs and boost lead generation via Brand Advocates
  • Success stories of top B2B and B2C brands turning their Advocates into marketing forces
  • How to energize advocates to share offers and branded content with their social networks
Instructor: Rob Fuggetta

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My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.   

Anna Lucia Novak

Small Business Marketing Consultant