Advocate marketing is a social media marketing strategy that leverages the enthusiasm of your most satisfied customers, known as brand advocates. Digital media marketers that aren’t utilizing advocate marketing strategies are sitting on top of an untapped revenue opportunity. Effective advocate marketing strategies will boost your brand’s ratings on third party review websites, cut customer acquisition costs, and boost lead generation. This social media marketing class, The Three Magic Words of Advocate Marketing and the Three Companies Who Are Doing It Right, shows marketers how to identify, energize, and track brand advocates. Instructor Rob Fuggetta also shares success stories of top B2B and B2C companies that have turned their brand advocates into powerful marketing forces.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.