B2B social media marketing classes demonstrate how B2B digital marketers can more effectively deliver their brand message and tell their brand’s story with the help of visual tools through social media platforms. By quickly allowing your target audience to see and understand your brand message, visual story telling improves customer engagement. Studies have shown that 90% of information processed by the brain is visual, indicating that customers can connect more easily with visual brand messages. The use of infographics, memes, or photos helps consumers absorb the content more quickly while also improving message retention. This B2B social media marketing class, B2B Visual Story Telling, Instructed by Lisa Buyer, demonstrates how B2B marketers can use visual social media marketing platforms to tell their brand’s story and raise awareness of the brand message.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.