In customer to customer marketing, positive brand advocacy is a measure of success. Experienced retail marketers, for example, know how to deliver product communications on Facebook so that customers who have a positive experience are encouraged to share that experience with other customers. Facebook posts emphasizing popular product features is a commonly used social media marketing technique that often results in C2C sharing among Facebook users. These C2C Facebook posts and other social marketing techniques help convert customers into your brand’s best advocates. This Facebook marketing class, Advocacy and the Next Generation of Social Marketing, instructed by Angela Bandlow, shows social media marketers how to launch targeted customer to customer marketing campaigns.
My OMI subscription makes it easy for me to stay on top of what's working now in digital. As a small business marketer, I wear many hats — from managing email, to search, to social media, and more — and thanks to my OMI subscription, I am able to successfully execute these campaigns and increase sales for my company and my clients.