China and APAC Digital Landscape & Social Media Fundamentals

Explore Chinese digital market share in the APAC Region.

Rating
3.5
Level
Basic
Type
Essentials
Duration
16 min
Topic
Integrated & Digital Marketing
 

Given that APAC is a unique market, it is important to understand the digital marketing tactics that will be most effective in reaching its audiences. In this class, you will learn which countries to target in APAC, explore a detailed analysis of the Chinese market in particular, and the best social media platforms to choose in your overall APAC digital marketing efforts.

You Will Learn

  • Which countries to target in APAC
  • Which social media tools to choose for APAC marketing
  • The unique structure of SEO for APAC
  • How to incorporate eCommerce and Retail channels into your APAC marketing efforts.
Instructor: Jennifer Cheng

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